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Triumph Visitor Centre

Hinckley, Leicestershire

  • Location
    Hinckley, Leicestershire
  • Scale
  • Type
  • Client
    Triumph Motorcycles Limited


The creation of a new three storey development to provide Triumph with a visitor experience centre, coffee shop, gift shop, and ancillary offices. The new space was an extension of the existing production facility, with a continuous architectural language developed to continue the vernacular. Externally the avenue of legends was introduced, providing a feature entrance walkway that celebrated Triumph’s success in motor racing.

Our Challenge

The project was coordinated alongside the Visitor Experience designers and the architectural language need to facilitate and support the narrative of why people ride. While also bringing together a collection of historic and modern achievements in motorcycle design, engineering, racing and popular culture led by Triumph Motorcycles.

Our Solution

We worked closely with all parties and stakeholders to ensure the successful delivery of the project, with the visitor centre celebrating the triumph brand and providing a fun interactive experience for all. We would highly recommend a visit!